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If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for forecasting based on the Bass

If the two analogous products capture different aspects of the product category of interest (i.e. they carry equal weight for forecasting based on the Bass model), what is your predicted number of annual adoptions by the end of the year 2020?

[2.0, 2.5] million

[3.0, 3.5] million

[2.5, 3.5] million

None of the above

Table 1 – Analogous Products and Market Size

Total Market Size Estimate: 200 million

Cumulative Sales until 2016: 0.8 million

p

q

Analogous Product 1

0.0031

0.413

Analogous Product 2

0.0039

0.374

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