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If vision is so important, why do analysts and commentators sometimes criticize a new CEO's emphasis on formulating a vision for a company that is

  1. If vision is so important, why do analysts and commentators sometimes criticize a new CEO's emphasis on formulating a vision for a company that is struggling to survive? Discuss.
  2. Do you think every organization needs a noble purpose in order to be successful over the long term? Discuss. Name one company that seems to reflect each category of noble purpose as defined in the chapter.
  3. Some mortgage company leaders have said that providing subprime mortgages (earning a commission by making loans to people at high-interest rates who may have difficulty making the payments) was based on the noble purpose of giving poor people a chance to participate in the American dream of homeownership. Discuss your opinion of this explanation.
  4. Do you believe the Coronavirus pandemic will lead to any lasting changes in Organizations? What kinds of lasting changes do you envision?

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