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If we are going to follow a multi domestic strategy for baked burritos how should we enter the European market? We don't know what each
If we are going to follow a multi domestic strategy for baked burritos how should we enter the European market?
We don't know what each country will prefer from a flavor standpoint, so this way we can immerse ourselves in each local market. Go Go Taquitos will ship easily and we can test the market with low risk. Go Go Taquitos can be adjusted to European tastes while reducing costs with some centralization. We can standardize buying across all our operations decreasing our overall costs worldwide. - 3 years in production - 15% of Company Revenue - Prior Year Revenue: $60 Million - Projected Domestic Growth Rate: 8\% - Shelf Life: 120 days 4 Different Flavors Classic Taco - Ranchero - Loaded Baked Potato - Hot n Spicy Top Competitors - Doritos - Ruffles - Bugles Revenue by ChannelStep by Step Solution
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