if we are going to open Costco in India, then define the sales and marketing objectives section of your marketing plan to specify how your trade opportunity will contribute to the fulfillment of the organization's international business interests. The objectives can be focused on various factors influencing marketing success, such as sales volume, profitability per unit, market share, product introduction, brand awareness, or customer relationships and service.

Examples of sales and marketing objectives include: a. Increase equipment sales from $10 million to $15 million in Australia's mining segment. b. Increase brand recognition from 15 to 17 percent in the United Kingdom and France. c. Improve customer service by responding to email requests within 24 hours. d. Increase the number of inbound opportunities (for example, telephone, email) by 40 each quarter.

Also, provide a framework for evaluating whether or not your objectives have been achieved. This section must include a means of measuring your objectives as well as an appropriate timeframe for conducting the evaluation.

You must also contrast your plan with similar trade opportunities and explain how your assessment controls will produce better results.

Rubric

Statement of goals: Short- and long-term business goals are attainable, measurable, and timebound.

Measure of success: Includes a description of how your objectives will be tested, including the timeframe for assessment. Thoroughly explains where others have tried and failed.