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If we are running monthly cross - sectional regressions where we regress excess stock returns on stock characteristics such as market capitalization, book - to
If we are running monthly crosssectional regressions where we regress excess stock returns on stock characteristics such as market capitalization, booktomarket ratio BM plus a new factor like the "Twitter factor" for all companies in a given month, and then we extract monthly betas for the Twitter factor Crosssectional regression and regress those betas on FamaFrench factors Time series regression and obtain a significant alpha, this indicates an additional premium associated with the Twitter factor not explained by the existing factors.
To analyze if this Twitter factor is compensation for some specific risk, such as default risk represented by the Altman Zscore, what approach should we use?
Approach : Use the Altman Zscore for each company for each month as a control variable in the initial crosssectional regression, then fetch monthly betas for the Twitter factor and regress those betas on the existing FamaFrench factors in time series regression to see if the alpha is still significant.
Approach : Use the Altman Zscore for each company for each month as a control variable in the initial crosssectional regression, then fetch monthly betas for the Twitter factor and regress those betas on the existing FamaFrench factors in time series factor, but also include an aggregate Altman Zscore for all firms in the timeseries regression to see if the alpha is still significant.
Which approach is more robust for determining whether the Twitter factor is compensation for default risk, and why? Our goal is to find a similar factor as Fama and French found.
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