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If we have an estimated units sold of 1,000 thermostat, How to explain the price changes from $179.99. To $190 to $200 in the pricing

If we have an estimated units sold of 1,000 thermostat, How to explain the price changes from $179.99. To $190 to $200 in the pricing of Google Nest Thermostat based on this table:

Price changes from $179.99

Markup based on selling price
Selling Price $179.99 100%
Cost
Markup
Markup based on cost
Selling Price
Cost 100%
Markup

Price changes to $190 to $200

Markup based on selling price
Selling Price $190 to $200 100%
Cost
Markup

Markup based on cost
Selling Price
Cost 100%
Markup

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