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If we have an estimated units sold of 1,000 thermostat, How to explain the price changes from $179.99. To $190 to $200 in the pricing

If we have an estimated units sold of 1,000 thermostat, How to explain the price changes from $179.99. To $190 to $200 in the pricing of Google Nest Thermostat based on this table:

Price changes from $179.99

Markup based on selling price
Selling Price $174.99 100%
Cost
Markup

Markup based on cost
Selling Price
Cost 100%
Markup

Price changes to $190 to $200

Markup based on selling price
Selling Price $190 to $200 100%
Cost
Markup

Markup based on cost
Selling Price
Cost 100%
Markup

Price

Action 1

Example of current pricing (regular price, feature price, frequency of features, etc). You must show a price here.

The original price of the Google Nest Learning Thermostat varies, but based on the search

results, it ranges from $179.99.

Example of suggested pricing actions (e.g. regular price increase or decrease; feature price increase or decrease; frequency of features, etc)

We think that a suitable price, considering the competitive market and the availability of similar products, a price point around $190 to $200 could be suitable.

(explain why you are recommending this change)

This pricing strategy would position the product at a premium level by improving the product and making it

stand out and have a competitive advantage , potentially increasing profit margins while still

being competitive in the market

What other explanation?

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