Question
If you can help me answer the following question that I have attached, please. (This is for Marketing.) What to do: Business Mission: Briefly describe
If you can help me answer the following question that I have attached, please. (This is for Marketing.)
What to do:
Business Mission: Briefly describe what you aim to accomplish in the simulation
SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis based on the game scenario and your initial impressions.
Objectives: List at least three specific objectives you aim to achieve during the simulation. These could be related to market share, profitability, or other performance metrics.
Marketing Strategy:
Target Market Strategy: Identify which market segments (Recreation) you will target and why. Marketing Mix Decisions: Fill in your initial decisions for the 4Ps (Product, Price, Promotion, Place) for each market segment you are targeting. Implementation Plan: Use this section to outline your strategic moves for each quarter in the simulation. This should be a quarter-by-quarter breakdown of your planned activities.
Intro to Bike Simulation Marketing Plan Business Mission What are you trying to accomplish in the simulation? Implementation Plan Use this section to elaborate on your plans for expansion and growth - lay out a plan quarter by quarter of your strategic moves. - Quarter 1: - Quarter 2: - Quarter 3: - Quarter 4: - Quarter 5: - Quarter 6: Marketing Strategy Target Market Strategy - Which segment will be your primary target market? Why? - Which segment will be your secondary target market? Why? - Will you enter a third market? Why or why not
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