If you consider the entire line of Cheerios cereal (Apple Cinnamon Cheerios, Multi-Grain Cheerios, Banana-Nut Cheerios, Chocolate Cheerios and Honey-Nut Cheerios to name a few options), Cheerios demonstrates a _______ strategy.

Brand Extension (or Family Brand)

Multibrand (or Individual Brand)

Licensed brand

Dealer Brand

In our neighborhood, one can purchase Cheerios cereal at Wawa, Shop-Rite, Acme and Rite-Aid. Cheerios is a _______.

National (or Manufacturer) Brand

Store (or Private) Brand

Licensed Brand

Dealer Brand