If you have access to the book "Strategic Marketing for Health Care Organizations" by Kolter, Shalowitz, Stevens the example article is on page 472. It is called Rush University Medical Center Carries Out Strategic Plan.

I need help filling in these bullet points: -Marketing plan Goals under the headings SMART (Specific, Measurable, Attainable, relevant, Time bound)

-Marketing tactics under the headings products and services, Customer experience.