If you have read the case analysis Sink or Swim please write detailed recommendations as to how management should approach this challenges using the following 8 step case analysis process:

Step 1 - Recap and analyze the relevant facts

Step 2 - Determining the Root Problem

Step 3 - Identifying the Problem Components

Step 4 - Generating Alternatives (THE WHAT/Setting Objectives)

Step 5 - Evaluating Alternatives

Step 6 - Choose an Alternative

Step 7 - Implementation Plan (THE HOW)

Step 8 - Alternative Choice