If you haven't already explained it (above), explain the principle in two/three sentences Identify an example of a business whose promotional approach does not include any of the Contagious principles. Describe their current promotional approach (which would be improved if they incorporated one of the principles). This should be two/three sentences. Provide a visual example Describe your recommended approach, adapted from the Contagious principles, and how it fits. This should be two/three sentences. provide a visual example