If you intend to work as a brand marketer, digital marketer, or marketing analyst, the future of third-party cookies is of significant interest to you. 

Take a stance on viable options: first-party data, second-party cookies, audience networks (such T-Mobile), unified IDs (such as Verizon), aggregated interest cohorts (such as Google Topics), or suggest and defend a different solution you believe is the best alternative. You can choose a single solution or propose a combination.

While this will be an opinion-based discussion post, you will need to validate any claims and substantiate your point of view using the readings, lecture notes, and additional outside academic sources.