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If you wanted survey respondents to quantify with an ordinal response their level of agreement with a statement (e.g., I am satisfied with this product),
If you wanted survey respondents to quantify with an ordinal response their level of agreement with a statement (e.g., "I am satisfied with this product"), which type of response option would work best? Likert scale Multiple choice Rank order Open ended
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
