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If you were a marketer interested in the social standing of your customers, what would be the least accurate approach you could take towards measuring
If you were a marketer interested in the social standing of your customers, what would be the least accurate approach you could take towards measuring their social status?
A Using an weighted combination of variables
B Using a multiitem index
C Using an unweighted combination of variables
D Using the Hollingshead Index of Social Position
E Using a singleitem index
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