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If you were a marketer interested in the social standing of your customers, what would be the least accurate approach you could take towards measuring

If you were a marketer interested in the social standing of your customers, what would be the least accurate approach you could take towards measuring their social status?
A. Using an weighted combination of variables
B. Using a multi-item index
C. Using an unweighted combination of variables
D. Using the Hollingshead Index of Social Position
E. Using a single-item index
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