If you were asked to conduct a focus group, as a key part of Husqvarna's market research, to discover some of your potential consumers deepest thoughts about using a robotic lawnmower, what are 4 Consumer Insights** (or concerns, problems, issues) you believe would be the most valuable to know about, so the firm could create meaningful content for your Paid, Owned, Earned, content strategy? And Why?

Consumer Insight

Why would this be of value to your Paid, Owned or Earned content strategy?