If you were developing a CRM system for your firm, what factors would be the highest and lowest priority and why? Describe a process you would go through to develop your system. Based upon class readings, what can firms do to optimize their CRM system? Please include and cite findings from the class-based book chapters, academic articles, and the popular articles (found within "course documents" from the list. How can the firm use CRM to create customer value? Based on the current class readings provide what you believe are five strong and weak examples. Please contrast the pros and cons of each one. What are the key process mechanisms that you think lead to customer satisfaction and dissatisfaction? Contrast this with the people-based factors? Please discuss how parameters such as geo-segmentation, social media, market research, blogs, and emergent segments, etc. are revolutionizing marketing planning. Please discuss the interaction between CRM and branding. How can branding be used to leverage the CRM approach