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If you were George Fisher, of the various strategic alternatives (repositioning by expanding to three offerings vs. different/more advertising vs. pricing action), which one would
If you were George Fisher, of the various strategic alternatives (repositioning by expanding to three offerings vs. different/more advertising vs. pricing action), which one would you choose? Explain your decision keeping in mind the relative pros and the cons of your choice vs. the other alternatives with respect to addressing Kodak's three objectives. Note: Please pick only one of the alternatives and do not suggest mixing bits and pieces across the alternative
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