If you were invited to a lunch with the board members of PELOTON with a specific mandate to provide a set of strategic recommendations for short, medium and long term that will enable the firm to build resilience and a sustainable competitive position in global markets, what would your strategic recommendations consist of? Pay specific attention to rare events (e.g., Covid-19/security situation in Europe) and/or mega trends in the industry (automation, AI etc.). You can apply frameworks from the blue ocean strategy to discuss the moves your chosen firm may make.