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If you were starting your own small business, which of the forces in the external marketing environment would you believe to have the greatest potential

If you were starting your own small business, which of the forces in the external marketing environment would you believe to have the greatest potential impact on your success?

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=+a. Is it relevant to the audience?

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=+c. Would it generate press attention?

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=+d. Would it create talk value or buzz?

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