If you were the director of new product development for a national fast food chain, what factors would you consider in choosing cities for test marketing a new sandwich? Would the place where you live be a good test market? Why or why not? Analyze your market research and evaluate your ideas. 1.What is persuasion? 2. Explain what the AIDA strategy is and what does the acronym stands for 3.Ethical Issue Two students at Cambridge University England were charging businesses to have their logos painted on their own faces for a day. The students did this and raised more than $40,000 toward tuition. Companies such as Volvo (the car company) adopted temporary tattoos in their promotions. Dunlop (a tire company) however went to the extreme by offering a set of free tires to those who would have the companies flying the logo permanently tattooed somewhere on their bodies. 98 people were persuaded to do this and complied. Question: Is it ethical for advertisers (The Dunlop company specifically) to resort to such extreme promotions? Why or why not? Submission