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If you were the manager for a local bulldozer dealer, which promotion tool would likely be the best method to sell high - priced bulldozer?
If you were the manager for a local bulldozer dealer, which promotion tool would likely be the best method to sell highpriced bulldozer?
Personal selling
Product placement
Product differentiation
Price placement
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
