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If you were the Marketing M anager of ABUELITA , what would you do ? 1. In order to let the categorys consumers know about

If you were the Marketing Manager of ABUELITA, what would you do?

1. In order to let the categorys consumers know about the innovated product,
2. So that the local population accept NESTLEs endorsement of the local product,
3. Your recommended IMC Plan for the product.

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