If you were using the 9-Cell Industry Attractiveness / Business Strength Matrix, what is correct?

Question 3 options:

A

All units are equally strong and attractive according to the matrix

B

soft drink segment is the weakest of the business units

C

the Frito Lay segment is the weakest of the business units

D

the Quaker Oats segment is the weakest of the business units

E

none of the above are correct