If you were working on the Tide brand team at P&G and you were asked to develop a qualitative study to answer the business question, "How can Tide increase market share during the back to school season?" What types of qualitative methodologies might you consider developing for this project? Please list at least 3 different methodologies you could use and what they look like.

what are some marketing ideas as a college student you might suggest Tide implementing to get your attention in a retail store.