If you worked for Wayfair what marketing and customer relationships would you improve?

Marketing and Customer Relationship Management

The following suggestions are made to aid the company in overcoming problems associated with its marketing strategy:

a) Carry out market research to learn about consumer wants, requirements, and trends for use in planning future advertising and product creation.

b) Conceive an Appropriate Marketing Strategy: Conceive an all-encompassing marketing strategy that successfully conveys the value proposition and reaches the desired target audience through the right channels.

Improve client happiness and loyalty via better customer relationship management (CRM) by collecting customer data, monitoring interactions, and tailoring marketing strategies.