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If your goal is to maximize the value of your company in a competitive industry then you want to: Question 6 options: Reduce price to
If your goal is to maximize the value of your company in a competitive industry then you want to: Question 6 options: Reduce price to the breakeven point in order to maximize market share Increase consumer surplus by enhancing perceived use value and reducing price Set price at the customers' use value, thereby capturing all of the consumer surplus Increase consumer surplus and reduce input costs relative to competitors
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