If you've ever been in a public area and heard a familiar notification chime, this will certainly ring true for you. You hear that tone and instinctively reach for your smartphone, only to realize it's coming from someone else's phone. The chime or tone is a neutral stimulus. This is an example of: * Incidental learning Behavioral conditioning Classical conditioning Instrumental conditioning You see a humorous commercial for Coca- Cola that has been repeated several times during your favorite TV show. While you are at the grocery store, you see a bottle of Coca- Cola and smile uncontrollably at the products. What is this an example of? instrumental conditioning Classical conditioning Incidental learning Subliminal perception Details in the "Augmentin" antibiotics are not important and do not require any attention to details: the simple stimulus of the quality is enough to stimulate adaptation of the product. The adaptation factor is: Discrimination Relevance Exposure Intensity For the second time that day. Karla heard a radio ad announcing 40% off all spring jackets at a downtown Halifax ladies' clothing store. She decided to go and check out the sale as a result of the ads. We would conclude that has occurred. Vicarious learning Coordinated repetition Brand loyalty Learning John is the vice president of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to their friends. For John, this problem is a: demographic problem post purchase issue O purchase issue prepurchase issue. Adidas constantly reminds consumers not to buy fake counterfeit products because the results will not by what they expect. This is an example of: Instrumental learning Stimulus generalization Stimulus discrimination Repeated exposure As manufacturing costs decrease and the number of products that people accumulate goes up, consumers increasingly want to buy things that will provide value. embedded hedonic Gestalt referent principle tells us that consumers tend to group together objects that share similar physical characteristics. * Closure Figure-ground Stimulus. Similarity