Question
Ignite Products is a pricetaker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current
Ignite Products is a
pricetaker.
The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current market price of the electric wire is
$700
per unit. The company has
$3,100,000
in average assets, and the desired profit is a return of
8%
on assets. Assume all products produced are sold. The company provides the following information:
Sales volume | 110,000 | units per year |
Variable costs | $670 | per unit |
Fixed costs | $12,000,000 | per year |
If fixed costs cannot be reduced, how much reduction in variable costs will be needed to achieve the desired target?
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