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Ignite Products is a pricetaker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current

Ignite Products is a

pricetaker.

The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current market price of the electric wire is

$700

per unit. The company has

$3,100,000

in average assets, and the desired profit is a return of

8%

on assets. Assume all products produced are sold. The company provides the following information:

Sales volume

110,000

units per year

Variable costs

$670

per unit

Fixed costs

$12,000,000

per year

If fixed costs cannot be reduced, how much reduction in variable costs will be needed to achieve the desired target?

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