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Ignoring your answer to above part, assume that fixed manufacturing overhead was $ 1 0 0 , 0 0 0 and the fixed selling and
Ignoring your answer to above part, assume that fixed manufacturing overhead was $ and the fixed selling and
administrative expenses were $ The marketing vice president feels that if the company increased its advertising, sales
could be increased by What is the maximum increased advertising cost the company can incur and still report the same
income as before the advertising expenditure, assuming that the contribution margin ratio remains unchanged?
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