II. Fill in the blanks. is a sort of a business blueprint and it keeps the entrepre- neur on the right track. is that portion of a business plan indicating the capital needs of the business, how the money will be used, among others. 3. Market strategies are formulated after undertaking 4. is one where the firm identifies a target market segment and develops a unique strategy mix to address the desire of the segment. 5. is that pricing method that covers all costs, plus an extra increment to deliver profit. 6. is the most effective channel if the plan is to move goods directly to the ultimate user. 7. are means used to support the sales message like special sales, coupons, contests, and the like. 8. The cost of goods of trading firms consist of_ 9. / The shows the income, expenses, and profits of a firm over a period of time. 10. The is a financial statement that shows the financial condition of the business as of a given date