II. Instruction: Indicate your answer by writing the letter in the space provided before the statement that contains the best answer for each of the following questions 1. This includes the atmosphere of the service venue, the quality of the seating in waiting areas, the type of music played, and perhaps even the scent in the air, Points of Contact Personnel Selection and Training b. User Interface d. Building up the Service Experience This is why online services need to have excellent _ . making it easy for consumers to navigate websites and being intuitive enough to be used with little or no assistance. A. Points of Contact Personnel Selection and Training User Interface d. Building up the Service Experience 3. This will be difficult to attain via training alone. a. Points of Contact C- Personnel Selection and Training b. User Interface Building up the Service Experience 4. This is because customers will tend to evaluate services based on the quality of their interaction rather than the merits of the actual service itself. a. Points of Contact Personnel Selection and Training . User Interface d. Building up the Service Experience An opportunity for creating points of difference especially in highly competitive product categories where the actual product itself has minimal differentiation. Packaging C. Point of Parity b. Point of Difference d. Category Membership It helps to appreciate how consumers tend to mentally place products into distinct categories. a. Packaging Point of Parity b. Point of Difference d. Category Membership Products can use product-oriented positioning where emphasis. a. Placed will a feature c. Attribute that inherent in the product b. Benefit d. All of the choices. B. Marketing practitioner make you use of something called a perception map. 1. Positioning Map . Market Map b. Market Positioning 1. Map Positioning 9. This refers to routinized purchases. Straight Rebuy. C. New Task. Modified Rebuy. d. None of the Choices 10. A firm has already purchased the product in the past, so it is now familiar with the suppliers and basic data about their wares. Straight Rebuy New Task. b. Modified Rebuy. d. None of the Choices 1 1. A firm still has no experience with the different suppliers in the market. Straight Rebuy. C. New Task. b. Modified Rebuy. d. None of the Choices 12. Identify problems. AL. Initiators d. Decider b. Influencers c. Gatekeepers C. Buyers f. None of the choices 13. Affect buying decisions. a. Initiators d. Decider b. Influencers e. Gatekeepers Buyers f. None of the choices 14. Have formal authority to select suppliers and arrange terms a. Initiators d. Decider b. Influencers e. Gatekeepers C. Buyers None of the choices 15. Have formal or informal power to select or approve final suppliers. Initiators d. Decider b. Influencers Gatekeepers Buyers f. None of the choices