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II. Significant Factors: representative topics include (choose a handful that apply): Note macro issue, impact of the issue and how it ties back to major

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II. Significant Factors: representative topics include (choose a handful that apply): Note macro issue, impact of the issue and how it ties back to major problem(s) Strengths: Weaknesses Opportunities Threats III. Alternatives: outline and evaluate 3-5 alternatives and describe the marketing opportunities

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