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III. Give your ideas about Marketing Function.: 1. Enumerate and describe the four Ps (4Ps) of marketing. (product, price place promotion) 2. Identify the steps
III. Give your ideas about Marketing Function.: 1. Enumerate and describe the four Ps (4Ps) of marketing. (product, price place promotion) 2. Identify the steps in strategic marketing and discuss each. Selecting a target market . Developing a marketing mix 3. Enumerate and describe the different tools of promotion. Cite example for each. (advertising, publicity, personal selling, sales promotion) IV. Give your ideas about Finance Function.: 1. What are the different sources of funds? Explain Flexibility Risk Income Control Timing Other Factors 2. In your own opinion, why do you think finance function is an important management responsibility? Cite instances
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