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IIll'_ I'l-I'P Il'lil'I-lvl Iv it'- I _.I_- Figure 1 a) Suppose that large numbers of people in Vietnam switch to Starbucks coffee. Referring to Figure

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IIll'_ I'l-I'P \"Il'lil'I-lvl Iv it'- I _.I_- Figure 1 a) Suppose that large numbers of people in Vietnam switch to Starbucks coffee. Referring to Figure 1. identify the market structure and explain the effects for Highlands Coffee from Starbucks' entry to the Vietnamese coffee market. How might the existing competitor, Highlands Coffee. respond to this change with regards to demand. supply and other effects? {Approximately 100 words} {6 marks} b) Explain what Highlands Coffee might choose to do in response to this. {Approximately 60 words} (3.5 marks) c) Explain in detail what strategies Highlands Coffee could employ to compete with Starbucks. to change customer sensitivity response. (Approximately 50 words} (3 marks]

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