IKEA, a giant Swedish$-$founded multinational furniture company set up a subsidiary in Japan and tried to use Swedish management practices there. A Japanese employee complained to her colleague, $"$In Japanese companies, yo know how long it will take and what you need to do to rise to a Director leve the company. IKEA changed all of that. Now, I could stay ten years in the company but never get a promotion, while someone who is seen as a great employee with new and entrepreneurial ideas can become a director in two years! I just want to know how I can expect things to work here."

Uncertainty avoidance

Individualism$/$Collectivism

Class Consciousness

Masculinity$/$Femininity

Indulgence