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IKEA allowing customers to use virtual reality from their mobile devices and see how a piece of furniture would look in their own home exemplifies
IKEA allowing customers to use virtual reality from their mobile devices and see how a piece of furniture would look in their own home exemplifies which of the following primary activities of IKEAs value chain:
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Marketing and Sales
Service
Operations
Outbound Logistics
Inbound Logistics
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Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
