IKEA company

Mission Statement: "To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."

Vision Statement: "To create a better everyday life for the many people."

Core Values:

• Togetherness
• Caring for people and planet
• Cost-consciousness
• Simplicity
• Renew and improve
• Different with a meaning
• Give and take responsibility
• Lead by example

Question:

1. What are the flaws or evaluations of IKEA's VISION AND MISSION STATEMENT AND CORE VALUES?

2. What could be a possible new IKEA's VISION AND MISSION STATEMENT AND CORE VALUES using the evaluation/flaws of IKEA's VISION AND MISSION STATEMENT AND CORE VALUES as a guide?

2. What is/are the Strategic Objectives of IKEA?