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Ikea decides to create a program where for every item a customer purchases in their bedding line, Ikea will donate a dollar to provide shelter

Ikea decides to create a program where for every item a customer purchases in their bedding line, Ikea will donate a dollar to provide shelter and blankets to those living on the street. What kind of program is Ikea undertaking?

Market Segmentation

Competitive Intelligence

Diversification

CSR

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