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IKEA distributes millions of copies of their catalogue in Canada every year. With access to new tools like digital and mobile marketing, why do physical
IKEA distributes millions of copies of their catalogue in Canada every year. With access to new tools like digital and mobile marketing, why do physical catalogues continue to be a valuable marketing tool for many retailers? Discuss, using specific examples from different retailers. How are catalogues evolving (e.g. integration of technology)?
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