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Ikea does extensive research before expanding to a new country. This involves visiting people's homes, interviewing them and observing their behavior. This type of research

Ikea does extensive research before expanding to a new country. This involves visiting people's homes, interviewing them and observing their behavior. This type of research is known as _ and involves _. Choose two answers.

a. Studying culture from within

b. Etic Analysis

c. Taking a detached approach to studying a culture

d. Emic Analysis

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