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IKEA group unveils new sustainability strategy: people & planet positive (taken from Ikea's website) The IKEA Group today released a new, ambitious sustainability strategy, People

IKEA group unveils new sustainability strategy: people & planet positive (taken from Ikea's website) The IKEA Group today released a new, ambitious sustainability strategy, People & Planet Positive. The strategy is an integrated part of the IKEA Group long-term growth direction and builds on the Company's long history of working with sustainability by outlining a new set of goals and actions for delivery up to 2020. People & Planet Positive will focus on the following areas: Inspiring and enabling millions of people to live a more sustainable life at home, offering products and solutions that help customers to save money by using less energy and water and reducing waste. Examples include: converting all lighting to LED that last for 20 years and use up to 85% less electricity; offering the most energy efficient home appliances on the market at the lowest price; creating low price, functional and easy to use solutions for sorting and minimising waste and using less water at home. IKEA plans to achieve energy independence by producing as much renewable energy as is consumed in IKEA Group stores and buildings. To achieve this goal, it plans to invest over 1.5 billion into renewable energy such as wind and solar projects. It also includes improving the energy efficiency in IKEA Group operations by at least 20% and encouraging suppliers to do the same. IKEA plans to continue developing products that are more sustainable by ensuring all main home furnishing materials, including packaging, are renewable, recyclable or recycled. IKEA intends to take the lead in creating a better life for the people and communities, which includes supporting the development of good places to work throughout the IKEA Group supply chain. It also wants to encourage suppliers to not only focus on compliance but also shared values. This includes going beyond the immediate reach of the supply chain and helping to support human rights. "We want to create better everyday life for the many people. A better life includes living more sustainably. We have been working towards that goal for many years and have already done a lot, and we are now ready to take the next big step. People & Planet Positive will help us to do that; transforming our business and having a positive impact," said Mikael Ohlsson, President and CEO, IKEA Group. One of the biggest challenges for the 21st Century is how to address resource scarcity and climate change whilst providing a great quality of life for people around the world. People & Planet Positive will help IKEA Group to play a small but significant part in meeting those challenges. In addition to contributing to the quality 3 of life of people and communities where it operates, it will use resources with the utmost efficiency and turn waste into resources. In the future, only renewable energy will be used in IKEA Group operations. Our suppliers will have to comply with health and safety regulations and responsible stewardship of forests, water and farmlands. "We believe that sustainability should not be a luxury good - it should be affordable for everyone. With over 770 million visitors to IKEA stores each year, we will be making use of the opportunity to help customers fulfil their dreams at home with beautiful products that help them save money by reducing energy and water use, as well as reducing waste. People & Planet Positive will also enable us to take our responsibilities in the supply chain further over the coming years by, for example, only using renewable energy to power our buildings and advocating for children's rights," said Steve Howard,Chief Sustainability Officer, IKEA Group.

Critically evaluate IKEA's sustainability strategy.

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