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IKEA is a very successful organisation and many people would attribute this to its resource base, including the processes, systems, people skills, etc. at IKEA.
IKEA is a very successful organisation and many people would attribute this to its resource base, including the processes, systems, people skills, etc. at IKEA. If you were to conduct a VRIN or VRIO analysis to understand which resources in particular can be linked to its consistently high level of performance over time, which specific resources would you describe as being most able to explain IKEA's past ability to achieve a sustainable competitive advantage?
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