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IKEA: Scandinavian Style 1. Evaluate IKEA's approach to entering India. What do you think IKEA learned from its previous experiences with international expansion to guide

IKEA: Scandinavian Style

1. Evaluate IKEA's approach to entering India. What do you think IKEA learned from its previous experiences with international expansion to guide its entry into India? 2. Describe IKEA's unique culture. Do you think it should try to maintain the same strong cultural values while expanding globally? Explain. 3. How would you describe IKEA's approach to organization design? 4. How does IKEA stay innovative? Do you think its approach to innovation is related to its culture or structure? Explain.

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