IKEA was started in Sweden in 1943 by Ingvar Kamprad. IKEA is one of the best furniture retailers in the world. Its center viewpoints are moderate, usefulness and quality. Since their beginning, IKEA has persistently created an organization consistently and are as of now observed as a recognized fruitful overall business substance in the furniture business today. In 2010, IKEA opened 12 new stores in 7 countries which give them a universal record of 318 stores in more than 38 countries. it has undoubtedly met their strategic objectives by executing different key showcasing instruments that have made them the achievement that they are