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IKEA's positioning includes the elimination of sales assistance on the floor, no delivery or assembly of products, and offering only a limited variety of models.
IKEA's positioning includes the elimination of sales assistance on the floor, no delivery or assembly of products, and offering only a limited variety of models. Yet IKEA furniture stores also offer l
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
