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ill focus on cultural decision-making. Read the case study about Coca-Cola in India (p. 248) . Discuss the cultural differences between the U.S. company Coca-
ill focus on cultural decision-making. Read the case study about Coca-Cola in India (p. 248).
- Discuss the cultural differences between the U.S. company Coca- Cola and the country of India?
- Did cultural differences impact the decisions in the situation or solution? Provide examples.
- Discuss how MNEs demonstrate their commitment to working with different countries like Saudi Arabia and respecting the cultural and natural environments of the country?
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Stage Management
Authors: Lawrence Stern
5th Edition
0615001351, 978-0615001357
