Illustrate to Gap that the clothing that a person wears at different times or for different occasions is influenced by customs and traditions. You need to briefly touch on South African core values. {10}

"Gap scores highly among shoppers for quality, brand impression and customer satisfaction, meaning the brand is well known for a good customer experience and well-made products, but struggles with its reputation, recommendation from customers and value for money perception," With the changing nature of culture, what will Gap have to monitor closely in order to improve this situation? {10}

Gap will have to fully understand the social class structures of the South African market if it hopes to make a success of its re-entry into the South African market. Gap have approached you as an expert in this field and contracted you to explain to them the three categories that the social class structure is divided. Using the banking industry, provide an example of a product that meets the needs of each of the three social classes. {10}