Ilocos Taste instant noodles have been in the industry for 15 years. The brand has earned its position as number one instant noodles among lower class market because of its affordability and its distinct Filipino flavors such as Beef sinigang, seafood pinangat and chicken sinampalukan noodles. The management of Ilocos Taste would like to step up its position in the market. They want to conquer the middle-class market.

From the given case study, answer the following:

a. What will be the marketing goal, marketing strategy and marketing tactics of Ilocos Taste to conquer middle-class market?

b. How will you describe the external marketing environment of Ilocos Taste?

1. Micro-environment

A. Consumer

B. Competition

C. Public

2. Macro-environment

A. Political

B. Economic

C. Socio-cultural

D. Natural

E. Technological

F. Demographic