I'm doing a new assessment item for this course that doesn't appear to be on this website, but was hoping there may be something similar from a different university. It's a Brand Management Project. Here is the description of the assignment.

The project consists of three subtasks:

1. Identify a brand of your choice and interest. Measure its brand equity - use qualitative and quantitative approach. Summarize the brand equity along different equity dimensions (15%)

2. Assess critically the equity dimensions. Classify dimensions as High-Medium-Low on equity, providing strong rationale (15%)

3. Present threat to equity on one of the high scoring dimension and ways to enhance equity on one of the low scoring dimensions (10%)